“The risk is, that the artifex becomes identical with the goal of his opus. He becomes inflated and crazy: “multi perierunt in opere nostro!” There is a “demon” in the prima materia, that drives people crazy.” Unpublished Letter to Alice in Jung History

Not identifying with the collective unconscious is a crucial first step to establishing the ego/Self axis, whereby the energies which are present in the work are not usurped. Instead, they are served.   The risks on a path of individuation are real, for the energies that want to manifest and can show a disregard for the fragility of the ego through which it takes place.  (see definition of Inflation)